Evaluating eCommerce Acquisition Metrics with Matt Putra

Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He’s built, bought, and consults for many eCom brands.

We dive into…

— Typical eCom Margins
— eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement)
— eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs

Episode Resources

• Connect with Ryan Condie
• http://linkedin.com/in/ryancondie
• http://letsbuyabusiness.com/
• https://forms.gle/RRcXpe3dK7pNGqv16
• Show Sponsor: Live Oak Bank is a seasoned SMB lender providing SBA and conventional financing for search funds, independent sponsors, private equity firms, and individuals looking to acquire lower middle-market companies. www.liveoakbank.com
• Lisa Forrest - Lisa.forrest@liveoak.bank
• 10 Step Video series to Finding a Company to Buy - http://letsbuyabusiness.com/video
• Ryan Twitter - https://twitter.com/RyanPaulCondie
• Connect with Matt Putra
• https://www.linkedin.com/in/mattputra?originalSubdomain=ca
• https://keepnaturewild.com/
• https://www.eightx.co/